Hotels
Cape Resorts
One brand system and one send plan for every Cape Resorts hotel, plus an always-on lifecycle program for The Pridwin. July to August 2026.
Read the case studyVael Creative
Digital strategy: email for hotels and fashion brands
We plan and produce email to your past guests and customers every week.
Why start with your own list?
We build a program for past guests and customers on the segments already in your CRM.
What we built for Cape Resorts
For one property, we built an always-on lifecycle program on the segments in their CRM.
What you get
You get shared email templates for every property or drop and lifecycle automations that keep running. We plan the sends each week and make the images for them.
Who approves a send?
You do. You send a brief or flag a change, an agent drafts the send in your brand, one of us edits it, and you approve it before it goes out.
How an engagement runs
It starts with a call and a read-only look at your CRM and current sends. A hotel group's first project is a seasonal campaign for one property, and a fashion brand's is a collection launch. After that, a monthly partnership runs the program.
New engagements start at $7,500.
Where each offer starts
Collection launchFrom $7,500 per collectionCreative partnership for fashion brandsFrom $7,500 a monthSeasonal campaign for one propertyFrom $15,000 per property campaignDigital strategy partnership for hotel groupsFrom $15,000 a monthLeasing filmFrom $35,000 per film. Packages lower the price per film.Customer StudyFrom $60,000What moves price
- How much work there is: styles, properties or buildings.
- Where it runs, from product pages to email and film.
- How often the plan changes once we start.
- Whether we build the flows in your platform or hand off send-ready designs.
- How many lifecycle stages and segments the program covers.
Questions
Which email platforms do you work in?
Yours. We audit it read-only first, then build the flows there or hand off send-ready designs, and we read its reporting to set the next calendar.
Written by Brian Hughes. Updated September 27, 2026.