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We make campaigns for hotels, fashion brands and real estate.

We make the images, films, emails and ads. You send the property photos, product shots or renders you already have.

Book a call

Projects from $7,500

The Cape Resorts email opens on a monarch butterfly resting on orange zinnias above the headline Wonders All Around, followed by a fall offer card with a Book Online button.
Congress Place Suites' email opens on photos of the suites' key sign, living room and bedroom above the headline Get That Suite Feeling, followed by a fall promotion with a Book Online button.

Cape Resorts emails, on a guest's phone.

  • The Pridwin email design for the High Summer Offer.

    Cape Resorts

  • Pocomo Pullover styled with taupe trousers in a historic ticket hall.

    Dudley Stephens

  • From the One Grand film: a woman walks up to the building's entrance on Grand Street, then stands at a work table upstairs.

    Taconic Partners

  • A man and his yellow Labrador walk the Hudson shore in slow camera moves, ending on a beach at sunset.

    Westchester, a concept film

Recent work

A few pieces we made from what our clients already had.

Three guests toast marshmallows at the Pridwin fire pit in autumn light, with the pavilion behind them.

Campaign images for hotels

The Pridwin, made from a Cape Resorts property photograph

An AI model smiles in the Dudley Stephens Greenpoint turtleneck in oatmeal fleece with navy leggings, against a white studio wall.

Product and on-model photos

The Greenpoint turtleneck, for Dudley Stephens

Congress Hall email design for Autumn Excitement.

Emails and guest journeys for hotel groups

Congress Hall, for Cape Resorts

A person stands at a counter inside a bright office.

Leasing films

One Grand, for Taconic Partners

Watch the film

In motion

We make the photos move, too.

Made by Vael with AI from Dudley Stephens product photos.

Clients

What our clients say

Vael was able to take a few renders and create a really compelling, personalized pitch for a top tenant that felt like watching a music video
Christopher Losco, SVP Acquisitions, Taconic Partners
While we have saved a ton on photoshoots with Vael's technology, we're really most excited by the consistent customer journey, high taste, and on-brand feel that Vael provides our customers while they shop.
Andrea Dominick, Commercial Director, Cartolina
Vael's work has really elevated our digital presence in a way that we were not able to before. The taste, quality, and speed of their service are unlike any vendor we've seen.
Lauren Stephens, Co-Founder & CEO, Dudley Stephens
Vael Creative has become an invaluable extension of our team, bringing together thoughtful strategy and exceptional creative across all of our hotel brands. They have a unique ability to understand each brand individually while building a cohesive digital approach that strengthens the Cape Resorts portfolio as a whole.
Maggie Stott, Head of Brand and Marketing, Cape Resorts
  • Cape Resorts
  • Congress Hall
  • The Virginia
  • The Star
  • Beach Plum Farm
  • Beach Shack
  • Sandpiper
  • The Pridwin
  • Congress Place Suites
  • Cartolina
  • Dudley Stephens
  • Taconic Partners

How it works

You send what you have, and we make the campaign.

  1. Send us what you have.

    Property photos, product shots or approved renders are enough, so you skip the new shoot.

  2. We make the campaign.

    We make every piece, and a person checks each frame against your source.

  3. You approve it, and it runs.

    Nothing goes out until you approve it. Each image and email includes two rounds of changes, and each film includes one.

Industries

Choose your industry.

HotelsCampaigns and guest emailsFashionCollection launches and product photosReal estateLeasing films and stills

Projects start at $7,500.

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Questions

Questions we hear on the first call.

What does it cost?

Projects start at $7,500. Choose your industry to see what a first project includes and what it costs.

Is the work made with AI?

Yes. We make it with AI from your own photos and renders, and a person checks every frame.

Who owns the work?

You do. You own the final work once it is paid for, on a single project or a partnership. We keep our tools and workflows.

Who runs Vael?

Brian Hughes and Chris McDonald run Vael. They have trusted each other since they were teammates at 14, and you work with them directly. Brian launched the Hims & Hers weight-loss business and grew it to a $780M run-rate. Chris helped scale sales at Epidemic Sound, Artlist and UnitedMasters.

Tell us what you are launching next.

We reply within one business day to set up a call.

Book a call

hello@vaelcreative.com
Vael Creative, New York