Pricing

What a first project costs.

Choose your industry to see what a first project includes and what it costs.

Book a call Or send a brief

Hotels

Campaigns and weekly email for hotels, made from your property's photographs.

A season's campaign for one hotel

From $15,000

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Start a seasonal campaign Full scope and terms

What it includes

Campaign imagery and a short film made from the property's own photographs
Emails built for your CRM, as send-ready designs your team sends
Cuts of the images and film for social
Two rounds of changes on every piece

Modeled example: it pays for itself at

133 room nights

At a $300 rate and the US average hotel profit margin of 37.7%, the campaign pays for itself if it fills 133 room nights that would have sat empty. Moving 334 room nights from OTAs to your own site does the same.

After the first project

You can continue into a partnership from $15,000 a month.

Digital strategy partnership for hotel groups

From$15,000a month

You getA weekly email for each property, guest journeys built on the segments already in your CRM, a plan for which guests get each email, and when, a guest study with a live insights dashboard and ad creative for your properties.

Measured onRevenue from each email and the share of guests who book again within a year, by property.

In useCape Resorts: digital strategy and weekly emails for every hotel in the group.

Talk about a partnership Full scope and terms

Fashion

A collection launch starts with a phone photo of each piece.

One collection launch

From $7,500

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Start a collection launch Full scope and terms

What it includes

Campaign images for the collection
A lookbook
Product-page images for each style in on-model, flat lay and ghost mannequin views
Crops for email and social in the same look
Two rounds of changes on every image

Modeled example: it pays for itself at

100 full-price units

The launch pays for itself if 100 units sell at their $250 full price instead of 30% off.

After the first project

You can continue into a partnership from $7,500 a month.

Creative partnership for fashion brands

From$7,500a month

You getProduct images, a flat lay and product video for new styles and creative requests each month for your site, email, advertising and social.

Measured onThe share of live styles with a full image set, and product-page conversion for each style.

In useDudley Stephens: product and lifestyle images, flat lays and product video every month.

Modeled example: it pays for itself at

100 full-price units a month

A $7,500 month pays for itself if 100 units sell at their $250 full price instead of 30% off.

Talk about a partnership Full scope and terms

Real estate

We make leasing films from the renders you already approved.

One leasing film for one building

From $35,000

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Start a leasing film Full scope and terms

What it includes

A 60-second film that follows one tenant through a day in the building
30-second and 15-second cuts
12 stills
One round of changes on the film

Modeled example: it pays for itself at

9 days sooner

On a 20,000 square foot floor at $70 per square foot a year, the film pays for itself if the floor leases about 9 days sooner.

After the first project

Packages of films lower the price of each one.

After a first project

The study takes six weeks and shows which customers are worth the most to you.

Customer Study

From$60,000per study

You getThe audiences worth the most to you and the moments that shape their decisions.

Measured onIt sets the baseline that every later campaign is measured against.

In useCape Resorts: a guest dashboard we built from the group's booking and CRM records, with the same method.

Ask about the Customer Study Full scope and terms

Every project includes

Two rounds of changes on every image and email, and one on each film.
The scope is set in writing, and work beyond it is quoted and approved in writing before it starts.
You own the final work once it is paid for, on a single project or a partnership.
Our agreements state that the imagery is AI-generated, and you decide how to label it where it runs.

What moves the price

How much work there is: styles, properties or buildings.
Where it runs, from product pages to email and film.
How often the plan changes once we start.

Questions buyers ask

Why publish prices?

We publish prices so you know before the call whether we fit your budget. Each price is a starting point, and we set the final one together.

Can we start with one project and stop there?

Yes. The first project is priced and delivered on its own.

How are partnerships invoiced?

Partnerships are invoiced monthly and payable within 30 days.

Do we need the Customer Study first?

No. Every current client started with a creative project.

A founder joins the first call.

On the call we agree the scope and the price, and we redo the break-even math with your numbers.

Book a call Or send a brief