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About Vael Creative, New York

We make campaigns from what you already own.

Hotels, fashion brands and developers send us what they have, and we make the campaign.

  • Cape Resorts
  • Congress Hall
  • The Virginia
  • The Star
  • Beach Plum Farm
  • Beach Shack
  • Sandpiper
  • The Pridwin
  • Congress Place Suites
  • Cartolina
  • Dudley Stephens
  • Taconic Partners

The founders

Brian and Chris started Vael Creative in New York.

We've trusted each other's judgment since we were teammates at 14.

Illustrated portrait of Brian Hughes in New York

Brian Hughes

Co-Founder & CEO

At Uber, Brian ran the Northeast and Midwest: 15 states and $2 billion in revenue. At Hims & Hers he was General Manager and Senior Vice President while the company doubled, and he launched the weight-loss business and grew it to a $780M run-rate. At Spotify he built products for artists, labels and listeners. He also served in the Army, which surprises most people.

Illustrated portrait of Chris McDonald in Rowayton, Connecticut

Chris McDonald

Co-Founder & Chief Creative Officer

Chris started as an audio engineer and moved into creative strategy. He helped scale sales at Epidemic Sound, Artlist and UnitedMasters, where he learned how creative work can grow without losing its quality. At Vael he leads the creative work and the client relationships. He is the quiet visionary of the two, and his next big idea usually arrives in the shower.

How we work with you

You set the direction and pick the work. Our team directs the AI production and checks every detail before you see anything.

How we work

Talk to the two people who would run your account.

After the call we send a scope and a price.

Illustrated portrait of Brian Hughes in New York
Brian HughesCo-Founder & CEO
Illustrated portrait of Chris McDonald in Rowayton, Connecticut
Chris McDonaldCo-Founder & Chief Creative Officer