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Fashion

Product photos and short films of your collection, made from a phone photo of each piece.

Book a callFrom $7,500
The Cartolina Francesca Midi Shirtdress product page on bloomingdales.com, showing Vael's image of the dress.
Cartolina's Francesca dress on Bloomingdale's, in an image Vael made.

Recent work

  • A woman in a flowing patchwork chiffon dress stands on a sea cliff in golden morning haze.

    Campaign and lookbook images, like the cover of Cartolina's Resort 27 lookbook.

  • An AI model laughs in the Cartolina Anywhere jacket in Twilight Magic over the ivory Izzy top and black jeans, on a blush studio backdrop.
    An AI model with long curly hair smiles in the Dudley Stephens Leighton pullover in powder blush with a striped yoke, against a white studio wall.

    An on-model photo of every style for your product pages.

  • An AI model smiles in the Dudley Stephens Greenpoint turtleneck in oatmeal fleece with navy leggings, against a white studio wall.

    The same photos sized for a phone, like this one for Dudley Stephens.

In motion

  • A model in Cartolina's Emery top in golfers toile and white jeans, on a sand-colored backdrop.

    The Emery top in golfers toile, for Cartolina's Spring 2027 lookbook.

Made by Vael with AI from Dudley Stephens product photos.

An AI model wears the Cartolina Fleur cardigan in stone blue with an ivory floral jacquard, buttoned over white jeans in a close crop.

Every frame ships at print size, ready for a lookbook page.

What our fashion clients say

While we have saved a ton on photoshoots with Vael's technology, we're really most excited by the consistent customer journey, high taste, and on-brand feel that Vael provides our customers while they shop.
Andrea Dominick, Commercial Director, Cartolina
Vael's work has really elevated our digital presence in a way that we were not able to before. The taste, quality, and speed of their service are unlike any vendor we've seen.
Lauren Stephens, Co-Founder & CEO, Dudley Stephens

How it works

  1. 1

    Send a phone photo of each piece, with your line sheet.

  2. 2

    We make the campaign images and a product photo of every style.

  3. 3

    You approve every image before it goes on your site and your retailers' pages.

What you send
A phone photo of an ivory cotton sundress on a hanger, hung on a bedroom door.
What we make
  • Flat lay of the ivory sundress on a stone-grey ground.
  • Ghost mannequin image of the ivory sundress.
  • Product-page image of a model in the ivory sundress.
  • Campaign image: the model walks a SoHo sidewalk past cast-iron facades.
  • Campaign image: the model sits by an apartment window in morning light.
  • Campaign image: the model walks the seawall promenade in Avalon harbour on Catalina Island.
  • Campaign image: the model sits on a brownstone stoop in the West Village.

What we check

  • Silhouette and proportion

    • Overall silhouette matches the source
    • Garment length to the source
    • Hem sweep width
    • Waist placement
    • Bodice length
    • Strap width and length
    • Neckline depth and shape
    • Skirt flare from the waist
    • Drape and fall
    • Ease through the body
    • Volume at the hip
    • Left and right sides in balance

  • Construction

    • Princess seams run true
    • Darts placed as in the source
    • Waist seam straight and level
    • Side seams hang straight
    • Topstitch width consistent
    • Stitch length (SPI) true to the source
    • No seam allowance show-through
    • No puckering the source does not have
    • Bartacks where the source shows them
    • Facing does not roll to the face
    • Neckline edge crisp and even
    • Strap attachment points
    • Armhole finish
    • Hem finish matches the source
    • Blind hem invisible from the face
    • Hem depth consistent
    • In-seam pocket opening
    • No pocket bag shadow
    • Pleat and tuck count and direction
    • Lining does not pull or peek
    • Center front aligned

  • Fabric and color

    • Fabric surface matches the source
    • Drape weight matches
    • Slubs and yarn irregularity kept
    • Weave direction and scale
    • Grain line runs straight
    • Crease character true to the fiber
    • Pile and nap direction
    • Sheen level (matte stays matte)
    • Opacity and sheerness
    • Color matches the source photo
    • Color holds under the set lighting
    • Hue holds in the shadows
    • No blown highlights on the cloth
    • Color even across every panel
    • Print repeat and scale
    • Pattern matched at the seams
    • Wash and garment-dye texture kept
    • No moiré on fine weaves

  • Trims and hardware

    • Button count matches the source
    • Button size and placement
    • Button thread color
    • Buttonhole count, length and angle
    • Zipper tape color and length
    • Zipper pull shape
    • Snaps and hooks where the source has them
    • Buckles and rings
    • Elastic and drawcords
    • Care and brand labels hidden
    • No invented branding
    • No hardware the source does not have

  • Fit on the body

    • Bust point sits on the bodice shaping
    • Strap drop sits on the shoulder
    • Armhole depth
    • No gaping at the armhole
    • Side seam runs plumb
    • Waist seam at the natural waist
    • Hem level all the way around
    • No pulling at the seams
    • No drag lines across the body
    • No twist in the skirt
    • No gap between garment and body
    • Garment scale true to the body
    • Fabric falls on the body as it hangs

  • Model and pose

    • Hands: five fingers and natural joints
    • Nails clean and even
    • Feet and toes correct
    • Footwear fits and meets the floor
    • Skin texture real, pores kept
    • Skin tone even from face to body
    • Hair edges clean against the background
    • Eyes aligned and in focus
    • Teeth natural
    • Jewelry separate from the skin
    • Natural weight shift in the stance
    • A hand in a pocket sits inside it
    • Pose shows the garment
    • Same model across the set

  • Image craft

    • Lighting ratio matches the set
    • Color temperature matches the set
    • Shadow direction consistent
    • Contact shadow under the feet
    • Background sweep and floor line clean
    • Backdrop tone even
    • No halo at the cutout edges
    • Garment in sharp focus
    • No visible noise or grain
    • No banding in the gradients
    • No text or logo artifacts
    • No melted or doubled details
    • Crop to the retailer’s spec
    • Head and foot room match the set
    • Exported in sRGB at full size

Every image passes these 105 checks before you see it.

What it costs

One collection launch

From $7,500

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Start a collection launchFull scope and termsMore on pricing

What it includes

  • Campaign images for the collection
  • A lookbook
  • Product-page images for each style in on-model, flat lay and ghost mannequin views
  • Crops for email and social in the same look
  • Two rounds of changes on every image

Modeled example: it pays for itself at

100 full-price units

The launch pays for itself if 100 units sell at their $250 full price instead of 30% off.

After the first project

You can continue into a partnership from $7,500 a month.

Questions

Will the models look like our brand?

You pick the faces from our cast of AI models, and the same faces carry through every collection.

Do you make the retailer assets?

Yes. We size them to each retailer's spec. Cartolina's drops include a Bloomingdale's set.

Can we start with one collection?

Yes. A collection launch is priced and delivered on its own, and a partnership from $7,500 a month can follow.

Who owns the images?

You do. You own the final images once they are paid for, on a single launch or a partnership.

More on fashion

Send a phone photo of each piece, and we'll make the collection's images.

Book a call

hello@vaelcreative.com