Fashion
Dudley Stephens
Dudley Stephens had stopped its flat lays because the shoots cost too much. A monthly partnership with Vael brought them back.
Read the case studyFashionFashion partnership
Fashion
What does a monthly fashion partnership cost?
Fashion brands send phone photos as new styles arrive, and we make the images and video for each one. The imagery is AI-generated, and our agreement says so. The partnership starts at $7,500 a month.
What you get
Product images, a flat lay and product video for new styles
Creative requests each month for your site, email, advertising and social
What you send
Send phone photos of new styles as they arrive, and a short brief for each request.
How review works
You approve every piece before it runs. Two rounds of revision per deliverable are included.
How we measure it
We track how many live styles have a full set of images, and how each product page converts.
What it costs
From $7,500 a month, for new engagements.
What it has to earn
Modeled example: a $7,500 month pays for itself if 100 units sell at their $250 full price instead of 30% off.
Do we have to start with a partnership?
No. You can start with a collection launch or the six-week Customer Study.
Related work
Questions
What if we need more revisions?
We quote extra rounds in writing before we start them.
Written by Chris McDonald. Published September 27, 2026.
How many new styles do you add in a month?
Bring that number to the call, and we'll price the month from it.