Vael Creative
How we measure the work
We report the numbers you pick every month, read from your own systems.
The plan every partnership starts with
In the first 30 days, we pick the numbers with you and pull today's figures from your systems, plus a comparison such as last season.
Every month, we send a report that puts each number beside the campaign or email that ran.
At 90 days, we review the numbers with you and agree what to change.
You can start with one property, one collection or one building.
Hotels
We make the campaigns and weekly emails for the dates you need filled, aimed at guests who book direct and come back.
What we measure:
Bookings, room nights and revenue for each campaign and email, read from your CRM and booking engine wherever they can attribute them.
Pace and direct share in the dates each campaign targets, against the same dates last year.
The share of guests who book again within a year, by property.
Fashion
We make the product-page images and lookbook that have to sell the collection before its first markdown.
What we measure:
Full-price sell-through for each style, compared with styles shot the usual way or with your last collection.
Product-page conversion for each style, from your store's own analytics.
Wholesale orders placed from each lookbook.
The share of live styles with a full image set.
Real estate
We make a leasing film from your approved renders that follows one tenant through a day on your floor.
What we measure:
Tour requests, and who watched the film and for how long, through a private link for each prospect.
The tour-to-proposal rate and days on market for the space the film shows.
Lease-up pace against the pro forma, with the concessions granted and the effective rent on each lease signed.
The work so far
We run digital strategy for Cape Resorts' hotels. The weekly emails have been ours since July 2026, and in August we handed the group's team a lifecycle program for The Pridwin.
Our images run on 8 Cartolina product pages at Bloomingdale's. Dudley Stephens has kept us on monthly since June 2026 for product images, flat lays and video.
In June 2026 we delivered a leasing film for One Grand, made from renders Taconic Partners already owned.
Written by Brian Hughes. Published September 27, 2026.
Bring last season's numbers to the call.
We'll start from those.