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Vael Creative

How we use AI

Where AI sits in the work

Some pictures are generated with AI, and some are your own photographs edited with AI. Someone on our team picks every piece you see.

Who does what

You set the direction and pick the work. Our team learns your customer and brand, directs the AI production and checks the details.

Will it look like our property?

Hotel work starts from your own property photographs, and a leasing film starts from the renders you approved.

If you flag a detail, like a collar or a belt, we fix it on the delivered image.

The people in the pictures

They come from Vael's own cast of AI model characters, so the same people can return across your images.

Questions

Is the imagery real?

The garment, the room and the renders are real. We make the pictures from them with AI, and our agreements state that the imagery is AI-generated. You decide how to label it where it runs.

Written by Brian Hughes. Published September 27, 2026.

Want to see how a piece was made?

Ask us on the call.