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Real estate

We help owners and developers lease and sell faster, from the first inquiry to the renewal.

We work on multifamily, condominium, mixed-use, retail and office buildings.

Book a callFrom $35,000
A short loop from the One Grand film: a woman arrives at the entrance on Grand Street, then colleagues meet in the lobby, on the terraces and around a work table above lower Manhattan.
From the One Grand film: a woman walks up to the building's entrance on Grand Street, then stands at a work table upstairs.

Watch the film

Leasing film for an office building in New York, made from the owner's renders.

We set each campaign to the one goal your building has to hit.

  • Multifamily lease-up

    Reach stabilized occupancy sooner.

  • Condominium sales

    Sell out before the building opens.

  • Mixed-use districts

    Give people a reason to visit before the last phase is done.

  • Retail leasing

    Sign the tenants who bring the foot traffic.

  • Office leasing

    Win the anchor tenant.

We turn plans and simple renders into films that move tenants to sign.

  • The developer's render of the One Grand roof terrace: a pergola with flowering vines, lounge chairs and planters, and the lower Manhattan skyline, with nobody in it.
    The same terrace in Vael's film, at the same camera: four colleagues laugh with drinks under the pergola.

    The render the owner approved, above the frame we made from it.

  • A woman in over-ear headphones and a denim blazer walks past the ONE GRAND entrance canopy on a sunny Manhattan sidewalk, with a yellow cab and pedestrians behind her.

    A street-level still from the One Grand leasing film.

  • A man and his yellow Labrador walk the Hudson shore in slow camera moves, ending on a beach at sunset.

    A Vael concept film that sells the life around a building.

Newest

Prospects can walk your building before it opens.

We build a walkable model from your renders and plans. Your leasing team sends one link, and a prospect tours the amenity floor and chooses a home from anywhere.

A slow push into a bright guest room with a white bed, woven blinds and windows onto the water through the trees.
A covered deck at dusk with rocking chairs, a market umbrella and warm string lights over a calm harbour.
Our first twin, built for a resort hotel.

We learn who is leasing and write to each kind of renter or buyer in their own terms.

  • The relocating professional

    Moves for a new job and signs within two weeks of the first tour.

    Share of leads
    31%
    Inquiry to lease
    17 days

  • The downsizing owner

    Sells a house nearby and wants the amenity floor and a doorman.

    Share of leads
    14%
    Inquiry to contract
    96 days

  • The first-time renter in the city

    Compares four buildings on a phone and books tours at night.

    Share of leads
    38%
    Inquiry to lease
    23 days

  • The investor buyer

    Reads the floor plans and the rent roll before the tour.

    Share of leads
    17%
    Inquiry to contract
    61 days
Sample Sample segments for a fictional building.

One team runs your leasing data and every campaign it feeds.

  • Campaign design and execution

    We design each campaign for one kind of renter or buyer and change the creative as leasing moves.

  • Leasing analytics

    We connect your CRM and your email platform, and you see where and when prospects tour and sign on one dashboard.

    Inquiries this month
    412
    Tours booked
    138
    Applications
    41
    Days from inquiry to lease
    19
    Sample Sample leasing figures for a fictional building.

  • Growth strategy

    We set the plan each quarter and measure it in signed leases and contracts.

Every prospect gets the right email at each step from first inquiry to renewal.

  3. Application or contractStarts whenAn application or contract is started.SendsA confirmation and the next steps.

Here is what your prospects and residents would receive.

Sample Sample sends for a fictional building. Choose a stage to see its email.

Sample inquiry welcome email for Wrenhaven, a fictional residential building: a corner living room over a park at blue hour, the headline "Your Private Preview" and a Book your tour button, phone view.
Sample inquiry welcome email for Wrenhaven, a fictional residential building: a corner living room over a park at blue hour, the headline "Your Private Preview" and a Book your tour button, desktop view.

Inquiry: Inquiry welcome, “Your private preview”

Taconic Partners used our film to pitch a top tenant at One Grand.

Vael was able to take a few renders and create a really compelling, personalized pitch for a top tenant that felt like watching a music video
Christopher Losco, SVP Acquisitions, Taconic Partners

Every campaign teaches us something that makes the next one better.

  1. Data
  2. Segments
  3. Creative
  4. Sends
  5. Results
  1. Trust grows
  2. A new need
  3. A new product, built with the client
  1. 1

    We read your data.

  2. 2

    We make creative for each customer group.

  3. 3

    We run it and measure what leases or sells.

  4. 4

    What we learn shapes the next brief.

  5. 5

    As trust grows, clients hand us more of the work.

  6. 6

    Their next request becomes our next product, and we build it with them in days for less than legacy vendors charge.

What it costs

One leasing film for one building

From $35,000

You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.

Start a leasing filmFull scope and termsMore on pricing

What it includes

  • A 60-second film that follows one tenant through a day in the building
  • 30-second and 15-second cuts
  • 12 stills
  • One round of changes on the film

Modeled example: it pays for itself at

9 days sooner

On a 20,000 square foot floor at $70 per square foot a year, the film pays for itself if the floor leases about 9 days sooner.

After the first project

Packages of films lower the price of each one.

Questions

Our broker runs the marketing. Where do you fit?

We make the film, and your broker decides who sees it.

Does the film change the building?

No. We make the film with AI from your renders. The building and the view stay as rendered, we add the people, and a person checks every frame.

Can you make a film before the building is finished?

Yes. We build it from the renders, so a building under construction can be shown with people in it.

More on real estate

Tell us which building you need to fill.

Book a call

hello@vaelcreative.com