Customer Study, from $60,000
We go through your booking, store or CRM records and find the customers worth the most to you.
We also find what made them book or buy.
The scope
What the study takes
- What you send
- Exports from your booking, store or CRM systems.
- How long
- Six weeks from the day the exports arrive.
- The price
- From $60,000, for new engagements.
Four steps
How the six weeks run
- Before the study1
The decision
A founder and your team
We pick the question the study answers, such as which guests to win back first.
- Week 12
The records
You send
Your team sends the exports.
- Weeks 1 to 63
The findings
Vael
We work out which customers are worth the most and what brought them in.
- After week 64
The plan
Together
The Customer Journey Strategy follows as its own step. It says what to send each group of customers, and when. If you want, we then make the work on an annual partnership.
Questions buyers ask
Do we need the study before a creative project?
No. Every current client started with a creative project.
Written by Brian Hughes. Published September 27, 2026.
What decision is the study for?
We’ll list the data we need and price the study after the call.