Hotels
Cape Resorts
Vael runs digital strategy for every Cape Resorts hotel, from the weekly emails to a lifecycle program for The Pridwin.
Read the case studyHotelsSeasonal campaign for one property
Hotels
A seasonal campaign for one hotel.
We make it for a hotel owner or group from the photographs you already have. The imagery is AI-generated, and our agreement says so. A campaign for one property starts at $15,000.
What you get
Campaign imagery and a short film made from the property's own photographs
Emails built for your CRM, as send-ready designs your team sends
Cuts of the images and film for social
What you send
Send the property's photography, the brand guide and the offer calendar. Read-only access to your CRM is optional and lets the emails use the segments you already have.
How review works
A person checks architectural fidelity to the property. You approve every piece before it sends, and two rounds of revision are included.
How we measure it
We count the bookings, room nights and revenue your CRM and booking engine can tie to the campaign, and compare the target dates with last year.
What it costs
From $15,000 per property, for new engagements.
You pay half to start. If you don't love the first finished pieces after our changes, we refund your deposit in full.
What it has to earn
Modeled example: at a $300 rate and the US average hotel profit margin of 37.7%, the campaign pays for itself if it fills 133 room nights that would have sat empty. Moving 334 room nights from OTAs to your own site does the same.
Can we keep working with you after the campaign?
Yes. The hotel partnership starts at $15,000 a month.
Related work
Questions
What if we need more revisions?
We quote extra rounds in writing before we start them.
Written by Brian Hughes. Published September 27, 2026.
Which dates do you need to fill?
Tell us the property and the dates, and we'll price the campaign.