
Hotels
Cape Resorts
Vael runs digital strategy for every Cape Resorts hotel, from the weekly emails to a lifecycle program for The Pridwin.
Read the case studyHotels
The imagery is AI-generated, and our agreement says so. The partnership starts at $15,000 a month for hotel groups.
A weekly email for each property
Guest journeys built on the segments already in your CRM
A plan for which guests get each email, and when
A guest study with a live insights dashboard
Ad creative for your properties
Send the brand guide for each property, the offer calendar and access to your CRM.
You approve every send. We deliver send-ready designs, and your team sends them from its own CRM.
We track revenue from each email where your CRM can tie it to the send, and how many guests book again within a year, by property.
From $15,000 a month, for new engagements.
The price depends on how many hotels you have and how many emails each one sends a week.
Modeled example: at a $300 rate and the US average hotel profit margin of 37.7%, each $15,000 month pays for itself if it fills 133 otherwise empty room nights that month.
No. A hotel group can start with a seasonal campaign for one property or with the six-week Customer Study.
We quote extra rounds in writing before we start them.
Written by Brian Hughes. Published September 27, 2026.