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Hotels, Cape Resorts

Vael runs digital strategy for every Cape Resorts hotel.

Each Cape Resorts hotel needs its own look in a guest's inbox.

Hotel campaigns of images, film and email start at $15,000 →

Where it ran
Guests' inboxes, sent from the group's own CRM.
Made from
Each property's own photography and the group's brand guide.
Reviewed
A person edits and approves every email before it goes anywhere.
How often
Every week.
  1. The PridwinThe Perfect Fall Weekend
    The Pridwin's email opens on the headline The Perfect Fall Weekend across a sunset lawn with Adirondack chairs and a white cottage with a green door, followed by the offer of two nights for two with six meals for $1,299 and a Learn More button.

    The Pridwin, Shelter Island.

  2. The StarCape May in a New Light
    The Star's email opens on a straw hat resting on a weathered porch chair under the headline Cape May in a New Light, followed by a midweek and weekend savings offer and a Book Online button.

    The Star, Cape May.

  3. Congress HallFall Is Calling
    Congress Hall's email opens with a Fall Is Calling banner above a couple walking arm in arm under the hotel's flags, followed by a midweek and weekend savings offer with a Book Online button.

    Congress Hall, Cape May.

  4. The VirginiaAn Exciting New Season
    The Virginia's email opens on the headline An Exciting New Season over photos of the hotel porch, a monogrammed pillow and a fireside armchair, then an autumn invitation and a photo of the chef in the dining room.

    The Virginia, Cape May.

  5. Beach Plum FarmLook to the Skies
    Beach Plum Farm's email opens on Look to the Skies over shorebirds flying above the surf, followed by a card inviting guests on a bird migration walk with a Book Online button.

    Beach Plum Farm, West Cape May.

  6. Beach ShackSurf Camp at the Shack
    The Beach Shack's email opens on the headline Surf Camp at the Shack above a surfer carrying his board down a boardwalk to the beach, followed by a note on the Rusty Nail and a sunset surf-lesson module.

    Beach Shack, Cape May.

  7. The SandpiperAutumn's Arrival
    The Sandpiper's email opens on the resort's pool and white balconies under a clear sky with the headline Autumn's Arrival, followed by a seasonal savings offer with a Book Online button.

    The Sandpiper, Cape May.

  8. Congress Place SuitesGet That Suite Feeling
    Congress Place Suites' email opens on photos of the suites' key sign, living room and bedroom above the headline Get That Suite Feeling, followed by a fall promotion with a Book Online button.

    Congress Place Suites, Cape May.

Send log

The emails above went out over six weeks, one hotel at a time.

HotelSubject
Beach ShackSurf Camp at the Shack
The StarCape May in a New Light
Congress HallFall Is Calling
The SandpiperAutumn's Arrival
Beach Plum FarmLook to the Skies
The VirginiaAn Exciting New Season
The PridwinThe Perfect Fall Weekend
Congress Place SuitesGet That Suite Feeling
InboxThe PridwinThe Perfect Fall Weekend
The Pridwin's email opens on the headline The Perfect Fall Weekend across a sunset lawn with Adirondack chairs and a white cottage with a green door, followed by the offer of two nights for two with six meals for $1,299 and a Learn More button.
The Pridwin, Shelter Island, at full length and a phone's width.

The Pridwin, Shelter Island

We also built The Pridwin's lifecycle program.

We built it and handed it to the group's team.

Vael Creative has become an invaluable extension of our team, bringing together thoughtful strategy and exceptional creative across all of our hotel brands. They have a unique ability to understand each brand individually while building a cohesive digital approach that strengthens the Cape Resorts portfolio as a whole.
Maggie Stott, Head of Brand and Marketing, Cape Resorts
What Cape Resorts wanted
Cape Resorts wanted weekly emails for its hotels, with each hotel in its own look.
What we made
We rebuilt the email design to the group's brand guide and built an always-on lifecycle program for The Pridwin.
What is verified
Vael makes the weekly emails for every Cape Resorts hotel. Work flagged in the morning has been ready to send the same day.

A seasonal campaign for one property starts at $15,000 for new engagements.

Tell us which property to start with.

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