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Fashion, Cartolina

Cartolina's lookbooks and its product pages on Bloomingdale's carry images made by Vael.

Cartolina sells on its own site and at Bloomingdale's. Each collection needs a lookbook and product images for both.

What a collection launch costs →

Where it ran
Cartolina's Resort 27 and Spring 2027 lookbooks, and its product pages on Bloomingdale's.
Made from
Cartolina's own garments, worn by Vael's cast of AI models.
Reviewed
Two rounds of revision per image, and the brand approves each set.
How often
Every season, with flat lays every month.
CartolinaSpring 2027 lookbook
An AI model wears the Cartolina Francesca shirt dress in navy gingham with puff sleeves and a tie belt, standing on a cream studio backdrop.
Francesca shirt dress in navy gingham. Spring 2027 lookbook.
A model in Cartolina's Emery top in golfers toile and white jeans, on a sand-colored backdrop.

Emery top in golfers toile, made from the bluebell frame of the same look.

Spring 2027 lookbook, Emery top

Cartolina asked for the Emery top in a second print, and Vael made it from the first frame.

The model and the pose hold to about half a pixel, and the top changes to the golfers toile Cartolina asked for in its edits. Press and hold on the picture to see the bluebell frame under it.

An AI model wears the Cartolina Fleur cardigan in stone blue with an ivory floral jacquard, buttoned over white jeans in a close crop.

Every frame ships at print size, ready for a lookbook page.

Spring 2027 lookbook, Fleur cardigan

The Fleur cardigan holds its knit and its jacquard at full size.

Press on the frame to open the lens. It reaches one pixel of the delivered file for each pixel of your screen.

On Bloomingdale's

Cartolina's product pages on Bloomingdale's carry Vael's images.

  • Isadora midi dressProduct 16511431
  • Francesca midi shirtdressProduct 16340673
  • August pointelle cardiganProduct 16576789
  • Celine eyelet midi skirtProduct 16364630
  • Elissa cashmere V-neck cardiganProduct 16575707
  • Kylie jacquard smocked midi skirtProduct 16364644
  • Peggy jacquard neck-tie topProduct 16364648
  • Kylie smocked midi skirtProduct 16511452

Vael's images run on Cartolina's product pages at Bloomingdale's.

While we have saved a ton on photoshoots with Vael's technology, we're really most excited by the consistent customer journey, high taste, and on-brand feel that Vael provides our customers while they shop.
Andrea Dominick, Commercial Director, Cartolina

Resort 27 lookbook

Vael made these frames for Cartolina's Resort 27 lookbook.

CartolinaResort 27 lookbook, cover
A woman in a flowing patchwork chiffon dress stands on a sea cliff in golden morning haze.
Resort 27 lookbook, cover.
An ivory shift dress with gold lace panels against a whitewashed wall, between a weathered wooden door and a tall cactus.
Resort 27 lookbook, page 2.
A blue striped shirtdress catches the wind on a cliff above a turquoise cove.
Resort 27 lookbook, page 7.
A pleated print blouse and skirt against a sunlit wall of magenta bougainvillea.
Resort 27 lookbook, page 9.
A woman in a printed silk shirt leans on a palapa post above an infinity pool and the sea.
Resort 27 lookbook, page 9.

Spring 2027 lookbook

Vael dressed its own cast of AI models in each Spring 2027 style.

Every image starts from Cartolina's own garments, and the brand approves each set before it goes to the store. Keep the shoot you booked. We make the next season and the missing colorways from its frames.

An AI model walks toward the camera in the Cartolina Sadie dress in the peony floral print, with long sleeves and a twisted front at the waist.
Sadie dress in the peony print.
An AI model wears the Cartolina Aria dress in marigold eyelet, tied at the waist with its matching belt, standing on a cream studio backdrop.
Aria dress in marigold eyelet.
An AI model smiles over her shoulder in the Cartolina Cassie ruffle top and Claudia pleated skirt, both in the thrush print, on a cream studio backdrop.
Cassie ruffle top and Claudia skirt in the thrush print.
An AI model wears the Cartolina Betsey chambray shirt tucked into the Claudia pleated skirt in gallery blue, standing full length on a cream studio backdrop.
Betsey chambray shirt and Claudia skirt in gallery blue.
An AI model walks in the Cartolina Betsey shirt in white, worn untucked with its long curved back tail over the Kylie tiered skirt in the boho print.
Betsey shirt in white over the Kylie skirt.
An AI model wears the Cartolina Blake dress in ivory crochet lace with long sleeves and a tie belt, standing on a cream studio backdrop.
Blake dress in ivory crochet lace.
What Cartolina wanted
Cartolina wanted ecommerce images, a lookbook and Bloomingdale's assets for each seasonal drop.
What we made
We make the product images and the lookbook for each drop, and flat lays every month.
What is verified
Vael made Cartolina's Game Day lookbook, and Cartolina approved it. Vael makes ecommerce images and images in Bloomingdale's spec for Cartolina. Vael's images run on Cartolina's product pages at Bloomingdale's. A second agreement added monthly flat lays.

Bring us the next collection.

A collection launch starts at $7,500 for new engagements.

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