Hotels
Cape Resorts
For Cape Resorts we audited the CRM, wrote the send plan and built a lifecycle program for The Pridwin in July and August 2026.
HotelsHotel email and lifecycle
Hotels
Hospitality email marketing agency
We write and design the emails your guests get around a stay, plus a weekly email. Your team sends them from your CRM.
The emails around a stay
A guest who booked in March wants to know in May whether the spa has a slot and where to eat the first night. A guest who left in August wants a reason to come back in October. We write both emails and tie each to a segment already in your CRM.
What we built for Cape Resorts
We audited the group's CRM read-only and wrote a send plan with its first automations. Then we built a lifecycle program for one property and started a weekly email across the portfolio.
What a week looks like
You send a brief or flag a change. An agent drafts the email in the property's brand, someone on our team edits it, and you approve it. Your team sends it.
How an engagement runs
It starts with a call and a read-only look at your CRM. The first project is a seasonal campaign for one property, from $15,000. After that, the partnership covers every property's weekly emails, from $15,000 a month.
Related work
Cape Resorts
Explore the story
Hotel work starts at $15,000 for new engagements.
Where each offer starts
Seasonal campaign for one propertyFrom $15,000 per property campaignDigital strategy partnership for hotel groupsFrom $15,000 a monthCustomer StudyFrom $60,000What moves price
- How many properties we cover, and whether you need film as well as email.
- How many lifecycle stages and segments the program covers.
Questions
Which hotel CRM and email platforms do you work in?
Yours. We audit it read-only, use the segments you have and hand your team send-ready designs.
How fast can a hotel go from brief to send?
Twice this summer, Cape Resorts flagged work in the morning and had a send-ready email the same day. Both times the brand system and send plan were already set up.
Do you write the pre-arrival email and the upsell offers?
Yes. The pre-arrival email carries the spa, dining and activity offers. For a resort group we also built a pre-arrival page that runs against a real booking.
Can you run email for a group with many properties?
Yes. Every Cape Resorts email follows its own property's brand from the group's brand guide.
How much does hospitality email marketing cost?
A seasonal campaign for one property starts at $15,000. A partnership across a portfolio starts at $15,000 a month. The price moves with the number of properties and lifecycle stages.
Written by Brian Hughes. Updated September 27, 2026.
Send us your current pre-arrival email.
We'll go through it with you on the call.