Hotels
Cape Resorts
We built Cape Resorts a password-gated guest dashboard from its own booking and CRM records.
HotelsHotel guest intelligence
Hotels
Hotel guest intelligence
We read the booking records your hotel already holds and build a guest dashboard and a pre-arrival page from them.
Who comes back, and from where?
Every stay leaves a record of where the guest came from, how far ahead they booked, how long they stayed and whether they came back. Many hotels have years of these sitting in the PMS and CRM. We read your booking and CRM records, find the guests worth the most to you and plan your emails around them.
What we built for Cape Resorts
We audited the group's CRM and analytics read-only. From its booking and CRM records we built a password-gated guest dashboard. We also built a pre-arrival page that runs against a real booking and shows the guest the spa, dining and activity offers before they arrive. All of it shipped in July and August 2026.
What you get
We start by auditing your PMS, CRM and analytics read-only, and we tell you what your records can answer. Each property then gets a dashboard of guests by origin, lead time, length of stay, season and return rate. We build the segments your lifecycle emails use, and the pre-arrival page shows each guest the offers that fit their stay.
How an engagement runs
It starts with a call and read-only access to your PMS and CRM. The first project is the six-week Customer Study, from $60,000. After that, the partnership writes every property's emails from what the study found, from $15,000 a month.
Related work
Cape Resorts
Explore the story
Hotel work starts at $15,000 for new engagements.
Where each offer starts
Seasonal campaign for one propertyFrom $15,000 per property campaignDigital strategy partnership for hotel groupsFrom $15,000 a monthCustomer StudyFrom $60,000What moves price
- How many properties we cover, and whether you need film as well as email.
- How many systems hold the records and how clean they are.
- Whether the program includes the emails as well as the reporting.
Questions
Do we need a new CRM?
No. We work in the PMS and CRM you already run, starting with a read-only audit.
Is guest data safe with an agency?
Anything we build from your guest records is password-gated, and we never publish a client's guest data or property figures.
What do the agents actually do?
They draft. One agent writes each email against the brief in the property's brand, and another reads the weekly revenue emails to keep the dashboard current. A person edits and approves everything before it goes anywhere.
How much does hotel guest intelligence cost?
The Customer Study starts at $60,000 and a partnership at $15,000 a month. The price moves with the number of systems and properties.
Written by Brian Hughes. Updated September 27, 2026.
Which of your guests come back?
The Customer Study takes six weeks to find out.