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FashionLookbooks and campaigns

Fashion

Fashion lookbooks and seasonal campaigns

We make the lookbook and the campaign images for every drop.

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An AI model wears the Cartolina Betsey chambray shirt tucked into the Claudia pleated skirt in gallery blue, standing full length on a cream studio backdrop.
Cartolina: A blue game-day dress in a studio portrait.

What each drop gets

Each drop gets campaign images for the site, launch email and paid social, ecommerce images for every SKU and retailer assets in each retailer's spec. You get two rounds of revision per image. We make the images with AI, sometimes by editing your own photos.

Cartolina: Two women in evening looks at a mountain dinner.
Cartolina: A close fashion portrait in soft evening light.

The work we run for Cartolina

Cartolina sells online and through Bloomingdale's, so every drop needs ecommerce images, a lookbook and Bloomingdale's assets at once. The first drops shipped in April 2026.

Cartolina: A patterned dress in a hotel corridor.
An AI model wears the Cartolina Bea skirt and Cassie ruffle top, both in the peony floral print, standing full length on a cream studio backdrop.

How an engagement runs

It starts with a call and your line sheet, calendar and last season's lookbook. The first project is a collection launch, from $7,500 per collection, with the lookbook, campaign and product pages. After that, a creative partnership covers the year from $7,500 a month and can add monthly flat lays.

Related work

Dudley Stephens

Explore the story
Dudley Stephens: A child in a blue pullover with a backpack.
Dudley Stephens: A child in a navy pullover running through beach grass.
Smith Point Pullover in navy styled outside a harbor building.
Cherry Lawn Pullover in cream with a model walking through a train terminal.
Smith Point Pullover in cream styled with green trousers in a train terminal.

Fashion work starts at $7,500 for new engagements.

Where each offer starts

Collection launchFrom $7,500 per collectionCreative partnership for fashion brandsFrom $7,500 a monthCustomer StudyFrom $60,000

What moves price

  • How many styles you launch, and where the images run.
  • Styles per collection and collections per year.
  • Whether campaign film is included.

Questions

What is in a fashion lookbook from an AI agency?

On-model images of each look in the drop, styled the way you want buyers to see them.

How fast can a lookbook be ready?

We set the date on the first call, around when your buyers need it.

How much does a collection with a lookbook cost?

A collection launch with its lookbook starts at $7,500 per collection. A partnership covering a year of collections starts at $7,500 a month.

Can the campaign imagery match last season's cast?

Yes. The same people from Vael's cast of AI models can appear in every drop.

Do you produce wholesale assets for department stores?

Yes, in each retailer's spec. Cartolina's drops include a Bloomingdale's set.

Is the imagery disclosed as AI-produced?

Our agreement says the imagery is AI-generated. You decide where to tell customers.

Written by Chris McDonald. Updated September 27, 2026.

When do buyers need the next lookbook?

Tell us the date and we'll work back from it.

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