Hotels
Cape Resorts
A guest dashboard and a pre-arrival page for Cape Resorts, July to August 2026.
Read the case studyVael Creative
Analytics and agents with human approval
We build a dashboard from the records you already hold and use it to plan your email.
What we built for Cape Resorts
We built a dashboard from the group's booking and CRM records. We also built a pre-arrival page that runs against a real booking and shows the guest the property's offers before they arrive.
What the agents do
Agents write the first draft of each email, and a person approves it before it goes out.
How an engagement runs
It starts with a call and read-only access to your systems. The first project is the six-week Customer Study. It shows which guests or customers are worth the most and when they decide to book or buy. After that, a partnership uses what it finds to plan your email.
Related work
New engagements start at $7,500.
Where each offer starts
Collection launchFrom $7,500 per collectionCreative partnership for fashion brandsFrom $7,500 a monthSeasonal campaign for one propertyFrom $15,000 per property campaignDigital strategy partnership for hotel groupsFrom $15,000 a monthLeasing filmFrom $35,000 per film. Packages lower the price per film.Customer StudyFrom $60,000What moves price
- How much work there is: styles, properties or buildings.
- Where it runs, from product pages to email and film.
- How often the plan changes once we start.
- How many systems hold the records and how clean they are.
- Whether the program includes the sends as well as the reporting.
Questions
Do we need new software?
No. We work in the PMS, CRM, store or leasing system you already run.
Is our data safe?
Your records stay in your systems. What we build from them sits behind a password, and we never publish a client's guest, customer or prospect data.
Which industries is this live for?
So far, only Cape Resorts. For a fashion brand or a landlord, we'd start with the Customer Study.
Written by Brian Hughes. Updated September 27, 2026.
Start with read-only access.
On the first call, we'll ask which systems hold your guest or customer records.