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Vael Creative

Creative: AI imagery and film

Cartolina: A fashion portrait beside a rooftop pool at dusk.

Do you need a shoot?

No. We work from photos and renderings you already have, so there's no photographer or model to book.

What we make

For fashion brands we make on-model and lifestyle imagery, flat lays, lookbooks and retailer assets. Hotels get campaign images and short films from their own property photographs. Landlords get leasing films and renderings with people in them. We also write the copy.

Work running now

Cartolina has shipped its seasonal drops with us since April 2026. Dudley Stephens runs a monthly retainer for ecommerce, lifestyle, flat lay, product video and ad hoc creative. Taconic Partners got a leasing film with stills in June 2026.

How an engagement runs

It starts with a call and your source material. After the first project, you can move to a monthly partnership, like Dudley Stephens.

New engagements start at $7,500.

Questions

Is the imagery disclosed as AI-produced?

Yes. Our agreements state that the imagery is AI-generated, and you decide where to disclose it publicly.

Who owns the images?

You own the final deliverables once they're paid for, on a single project or a partnership.

How many revisions are included?

Two rounds per image and one consolidated revision per film, to your written notes. We quote any further rounds in writing before we start them.

What source material do you need?

For fashion, garment photos, flat lays or a quick phone photo of each piece. Hotels send property photographs and plans, and real estate sends renderings. Everyone sends the brand guide.

Written by Chris McDonald. Updated September 27, 2026.

Send us a few photographs.

We'll price the first project on the call.