Vael Creative
How many full-price sales pay for a collection launch?
Modeled example: the launch pays for itself if 100 units sell at their $250 full price instead of 30% off.
How a markdown costs you margin
Full-price sell-through is the share of a style's units that sell before the first markdown.
The modeled inputs
Price of a collection launch: $7,500. That is the starting price for new engagements.
Full price of a style: $250. Swap in your own.
First markdown: 30%. Swap in your own.
The arithmetic
Kept on each unit sold at full price (30% of $250): $75.
Units that cover the launch ($7,500 divided by $75): 100 units.
Written by Chris McDonald. Published September 27, 2026.