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What does it cost to put a building on film?

CGI walkthrough animation

One visualization studio puts CGI walkthrough animation at $2,000 to $15,000 or more per finished minute.

Every new scene adds modeling time.

A live-action shoot

One New York real estate video producer publishes $12,000 to $18,000 for a cinematic property film and $20,000 to $30,000 or more for a narrative film, and one Chicago architectural film studio publishes $20,000 to $75,000.

A shoot has to wait until the building is finished.

A leasing film made from approved renders

Leasing films start at $35,000 for new engagements, and less per film if you buy several. Each film includes a 60-second master, 30-second and 15-second cuts, 12 stills and one consolidated revision.

You can make one as soon as the renders are approved. We made Taconic Partners' One Grand film from renders it already owned, and we checked every frame against them.

The renders you already own

One visualization studio gives $28,000 to $42,000 as an example fee for 23 renders. We make the film from renders like those.

Need only stills?

One AI virtual staging service lists commercial virtual staging at $24 an image, and one visualization studio lists exterior renderings from $600 an image. For a few stills, buy those.

Written by Brian Hughes. Published September 27, 2026.

If the renders are approved, send them before the call.